Task

I’ve been fortunate enough to work across the entire Warner Bros. Consumer Products account, creating content for all their most iconic IPs, new & old. This breadth of on-going content is spread across multiple Instagram accounts - WB Style, Harry Potter Style & all DC character pages (previously all posted on a standalone DCLifestyle page). In addition to producing a range of creative deliverables, the account requires me to help the team brainstorm new and exciting ways to showcase products that lean into trends - wether thats from ideating how to bring a generic licensee-supplied product shot to life, or thinking up ideas for a shoot where we can showcase the product/s in action. My role as Senior Creative on this account requires me to;
• Create all forms of social creative; from seamless carousels, to Instagram reels.
• Post-production & VFX work on shoot-captured content.
• Ideate fresh ideas on how to showcase all sorts or products.
• Polishing up commissioned influencer content to ensure alignment with our page’s visual style and legal requirements.

Results

• Consistent output of high-quality weekly content across all WBCP & partner pages.

• Involvement in key beats and tentpoles, such as Back to Hogwarts & Friends Fan Week.

• Partnering with talent and content creators to produce key release content, as well as evergreen pieces.