Task

During my time at Warner Bros, I was responsible for the creative upkeep of the DC Comics Amazon Webstore. Working alongside the DC Franchise Manager, I was able to give the store a refresh and update the creative tiles to represent the latest titles and products the DC franchise had to offer. My main aim was to keep a consistent brand identity, aligning with the creative I produced for the Home Entertainment inserts, which represented the DC Universe.

Results

• Refreshed DC Amazon Store went live in 2017.

• Complete refresh of the existing store’s creative, with all tiles redesigned to fit in with new style, established in home entertainment leaflets.