Task

During my 12 month internship at Warner Bros., I proposed a redesign of the Wizarding World Amazon store to the Wizarding World team. The proposed creative utilised their new brand style guide which was being used across products. Following their approval, I produced tile designs that aligned with their offline creative, resulting in a web-store which had a consistent (and magical) visual identity.

Results

• Complete overhaul of the existing store’s creative, with all tiles redesigned and refreshed to celebrate the launch of the Wizarding World’s new brand identity.

• Wizarding World Amazon Store’s new look went live in 2017.