Fighting With My Family
Social Creative
Agency Creative - Client Work
“Can you smell what The Rock is sharing?!”
Task
As part of the theatrical campaign for Stephen Merchant’s Fighting With My Family, I was tasked with creating a series of fun and thumb-stopping social creative. This included;
• Kinetic text quote videos (paid & organic).
• Paid Instagram vertical videos, utilising captured junket footage.
• Review cards.
• Countdown GIFs.
• Box Office reaction assets.
Results
2 videos shared by Dwayne ‘The Rock’ Johnson, to his 220 million+ followers across both his Instagram and Facebook accounts, gainging 6M+ views.
Multiple videos shared by Stephen Merchant to his 350k+ Instagram followers.
Gained 2 million+ views across Lionsgate UK’s paid and organic social posts.
Videos converted into both story and in-feed formats across social.
Engaged with by celebrities, including Ryan Reynolds, Conor McGregor and Jack Black.
Paid Social Videos
Paid Vertical Videos
