Task

Part of my role as Creative & Marketing intern at Warner Bros. required me to update the insert included inside all DC home entertainment titles. Inserts I produced during my time at the company were included in major film releases such as Suicide Squad, as well as the AAA Injustice 2 game. During my internship, I worked with the DC Franchise Manager to refresh the previous 2-sided insert, into a 4 page cross-divisional leaflet. This redesign provided other divisions with an opportunity to feature their key releases from Consumer Products, TV, Home Entertainment, Theatrical and Games. The insert was a super fan’s guide to ‘continue your journey into the DC Universe’.

Results

• The 2017 refreshed leaflet is featured in multiple key titles, including Wonder Woman.

• Previous design only allowed for 2 Home Entertainment titles to be featured, whilst the redesign now gave other department’s the ability to push upcoming hero products to key audiences.

• Bespoke leaflets were produced to feature relevant content that would attract audiences of the title it came with.