Task

DC Comics had a strong presence at MCM Comic Con in May 2017. A 4-quadrant booth was set up, which dedicated spaces to the upcoming Wonder Woman theatrical release, Injustice 2, the Art of the Brick: DC Super Heroes exhibition and Warner Bros. Consumer Products. Due to the scale and breadth of the stall, a large banner was needed, which highlighted the 2 key releases and drew the 120,000 visitors towards the stall.

As part of DC’s attendance, DC-branded mystery boxes were sold to consumers. The mystery box trend is prevalent at conventions such as MCM, with each box containing a random assortment of items such as t-shirts, figurines, comics and DVDs. The promotional artwork I produced for the limited edition boxes was also used as a panel on the DC booth, as well as across print and social media.

Results

• The banner I designed was the largest at the event and was placed in a key, high footfall location.

• Mystery boxes were a huge hit among consumers, including vloggers who recorded unboxing on their channels.

• I was given the responsibility of managing the allocations of volunteers at the mystery box booth. This included daily debriefing and managing shifts across the weekend.

• Working at the booth required an always-on approach, making sure consumers were engaged and knew they were talking to a genuine DC/comic book fan.