Task

Nickelodeon came to Think Jam to produce an International Toolkit to support their 2020 Paw Patrol film, Ready Race Rescue. The campaign strategy centred around the theme of ‘Pup Confidence’, positioning Paw Patrol as the brand to increase confidence in children, as well as parents. As part of this, I helped produce bespoke content that brought this to life, considering different markets and touchpoints. The International Toolkit contained a bank of social assets, including;
• Short-form, gamified videos.
• Tutorial videos.
• Social GIFs.
• Reward charts & certificates.

Results

• Created and animated the intro/outro card that was used across all video assets.

• Designed a kinetic and gamified ‘Guess the Character’ social video.

• Worked alongside producers to plan and edit stop-motion tutorial videos.

• Packaged all Toolkit creative; ensuring all asset files were ready to be localised across multiple markets.

• Aided the Account Managers with the design of the final International Toolkit document.