Task

One of the first projects that I took on whilst at Warner Bros. was the redesigning of the Cartoon Network/Boomerang Amazon Webstore. Working with the Family Entertainment Franchise Manager, as well as our sister company, Turner Broadcasting, I designed a new store that incorporated the Turner brand identity. I proposed a range of visual layouts, developed several iterations based on the feedback given and produced the final outcome which was submitted to Amazon.

Results

• The new Cartoon Network/Boomerang Amazon Store went live in 2016.

• Refreshed look kept the digital storefront in-line with the CN/Boomerang creative used across all digital media, giving both brands a cohesive and recognisable visual identity.