Task

In 2022, Think Jam were invited to pitch to Warner Bros. for their Horror Icons Instagram page. We were asked to pitch a complete creative refresh, as well as ideas on how best to engage with the fandom for their complete horror catalogue. I was fortunate enough to take a lead role in this pitch, and it was a passion project for me as I’m a big horror fan. Working alongside my Creative Director, I explored multiple style routes, before developing the final creative guidelines we would eventually implement across the page. I really wanted a consistent look and feel that leaned into the heavy metal look and feel of the horror genre and it’s community. Once the pitch was won, I was entrusted as brand guardian for the page, overseeing all creative delivered. I delivered a range of formats including;
• Video edits.
• Destructive platform reels.
• Pop culture relevant content, leaning into trends and tactical dates.
• Content promoting releases of consumer products.
• Interactive IG stories and reels.

Results

• Launched a complete brand refresh of the Horror Icons Instagram page.

• Developed multiple style routes for the client to choose from, ranging from 80’s neon nostalgia to goth culture.

• Delivered the final style guide, including an in-depth handover of IP rules and tone of voice to be used across the studio.

• Built a series of templated elements & transitions for the team to use for consistency.

• Weekly community-focused formats, including UGC showcases and quizzes.