Task

As part of the social campaign to celebrate the launch of Fallout 76, I had the opportunity to create an array of standout and bespoke social creative across a variety of formats. This creative would need to preserve the 50’s/Atomic Era look established throughout the previous entries in the series, but also push the fact that this was Fallout’s first foray into online Multiplayer. Utilising key art and trailer/gameplay footage, I created;
• Paid Instagram vertical destructive videos.
• Social countdown GIFs.
• Organic social videos.

Results

• ‘Out Now’ Countdown GIF shared by Xbox UK to their 741k+ Twitter followers and 2.1 million+ Facebook followers.

• Due to client’s positive response, they requested a localisation of the ‘Out Now’ GIF for German markets.

• Vertical Instagram video run as paid sponsored post via Fallout’s official page.