Task

I’ve been fortunate enough to work in the Wizarding World for 5 years, spanning my time at Warner Bros. and then at Think Jam - ‘The Boy Who Lived’ holds a special place in my creative path. At Think Jam, I worked across the entire Harry Potter & Fantastic Beasts retainer, creating engaging social content for the ever-growing channels. From feeding the nostalgia of estabilished Potter fans, to celebrating all the new lore of Fantastic Beasts. We always needed to evolve our visual style and take advantage of any new formats that became available, to keep dedicated fans engaged. Formats ranged from;
• Weekly formats celebrating fans and their UGC.
• Facebook 3D Photos.
• Facebook 360 videos.
• Instagram Reel edits.
• Editorial videos.
• Instagram story quizzes.

Results

• Consistently rolled out monthly content with speed, whilst ensuring the high-quality needed for such a celebrated franchise.

• Garnered an ever-growing engagement rate for content across Instagram and Facebook pages.

• Weekly content was served to 10 million fans across the 2 Instagram channels, and 73 million+ followers across the 2 Facebook channels.

• Bespoke content was produced for Wizarding World tentpoles, such as ‘Back to Hogwarts’, ‘Dark Arts Month’ and ‘Christmas in the Wizarding World’, taking into account separate style guides.