Task

Think Jam were tasked to come up with an idea to launch the first Smurfs Trailer for 2025. During a brainstorm with the team, I suggested “what if we do the world’s smallest trailer launch” to playfully celebrate the scale of the beloved blue creaters, whilst also subverting expectations of a big trailer launch. After discussing with the team, we came across a supplied of tiny tv’s and the idea snowballed. It was truly an exciting idea to be a part of. My main contribution included;
• Ideating the Tiny TV concept in a brainstorm with the team.
• Creating custom video content for each channel to accompany the trailer.
• Designing & prepping print files for the press drop packaging.
• Post-production clean-up of some content creator’s videos.
• Localising video content for 6 languages to accommodate different regions.

Results

• Press drop sent over X content creators and film talent across X countries.

• Tiny Tiny Teaser creative shared by Rihanna across her social channels, gaining 100M+ views and 2M+ likes.

• Organic reaction content shared by content creators, including David Dobrik.

• Delivered localised versions of the custom TV footage for 6 languages.