Hellboy
Social Creative
Agency Designer - Client Work
“Demons have demons too.”
Task
As part of the theatrical campaign for Liongate’s Hellboy reboot, I was given the opportunity to create a series of social creative that brought Big Red back in style. I wanted destruction (and of course, fire) to be the main themes that the creative utilised. This included;
• Paid destructive Instagram videos.
• Series of fun & kinetic junket videos.
• Social reaction GIFs.
• IMDb Live Q&A static creative.
Results
Destructive Instagram videos accumulated 874,000+ views across paid social posts.
Junket videos gained 2500+ views across Lionsgate UK’s organic Instagram posts.
Increased organic social awareness of the theatrical release.
Social Junket Videos
Paid Vertical Videos
