Pokémon Detective Pikachu
YouTube Masthead
Agency Designer - Client Work
“You’ve Pika-ed my interest…”
Task
To promote the theatrical release of 2019s Pokémon Detective Pikachu, Think Jam were briefed with producing a YouTube masthead video that would appear on YouTube’s homepage. Working with supplied assets, including character alphas, I was tasked with;
• Creating multiple dated versions of a bespoke front card.
• Localising this front card into 5 other languages for different territories.
• Animated kinetic subtitles within the edit, utilising rotoscoping to give them a dynamic feel.
Results
Custom built front card & master spot displayed on YouTube’s homepage.
Delivered localised versions of the video in Spanish, French, Italian, Dutch & Russian for different territories.
Delivered multiple versions of the front card to be used throughout the marketing timeline - ‘In Cinemas Friday’ & ‘In Cinemas May 10’.
